Hairdressers as ‘everyday influencers’ on climate change and sustainability

This report, authored by Dr Briony Latter and Dr Sam Hampton, presents key findings from interviews with hair salon owners taking climate and/or sustainability action (mostly through membership of the Green Salon Collective). In the interviews, owners and directors provided information about their salons’ sustainability and climate actions. They then discussed their engagement with clients on these topics, including the content of the conversations, influence and trust, and wider influence.