“We believe that climate action should happen with people, not to people, and deliver benefits such as cleaner air, warmer homes, lower bills and fairer communities. At CAST we research how to make this happen.”
– Prof Lorraine Whitmarsh MBE, Director of CAST
Work with us
We work with policymakers, businesses, civil sector organisations and communicators to test new ways of engaging with a range of people and groups on climate issues. We offer bespoke research insights, collaborative research projects, co-hosted webinars, tailored expert advice, co-designed tools, event speakers, and more. Discover how we can support you.
Our five key messages
Research Themes
Our research programme is structured around four Themes that reflect the ingredients necessary to achieve transformational change.
Theme 4: Engaging - How can transformation be embedded within society?
Theme 4: Engaging - How can transformation be embedded within society?
CAST Theme 4: Engaging is all about making sure organisations, policymakers and practitioners get the insights they need to deliver people-focused climate solutions. We focus less on data collection and more on synthesising CAST’s research and sharing it with relevant stakeholders. We also work to build CAST’s varied network of partners and collaborators, and support CAST researchers to complete policy/business secondments and sit on advisory committees and boards.
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Theme 3: Trialling - How can we accelerate transformations?
Theme 3: Trialling - How can we accelerate transformations?
In CAST Theme 3: Trialling, researchers work with a range of partners to develop, test and evaluate transformative interventions across a range of contexts and scales. We’re interested in people doing things differently – from live music venues trying to decarbonise concerts to football clubs helping their fans be more sustainable. We apply a ‘learning by doing’ methodology and support change in a collaborative, ongoing and iterative way.
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Theme 2: Learning - How and why have transformations occurred?
Theme 2: Learning - How and why have transformations occurred?
In CAST Theme 2: Learning, we are continuing to explore historic experiences of and new opportunities for transformational change, as we did in our first five years of research. We focus on understanding the process of change – what drives it and what holds it back – using insights from multiple disciplines. Theme 2’s work complements the present - and future-oriented work of Theme 1 and provides the foundations for the experimental and action-oriented work of Themes 3 and 4
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Theme 1: Visioning - What could low-carbon transformed futures look like?
Theme 1: Visioning - What could low-carbon transformed futures look like?
In CAST Theme 1: Visioning, we are examining feasible and desirable visions for low-carbon futures – in other words, we ask: ‘what could sustainable transformed societies look like?’. We’re diving deeper into public preferences for behaviours that might be part of low-carbon futures, such as active travel and reduced meat consumption, and how these vary within the UK and across other countries. We make use of the data CAST produced in Phase 1, including interactive visioning workshops, policy roundtables and public perceptions surveys. We also analyse data from external sources, as well as collecting new survey data.
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Latest News
For the latest CAST news including centre announcements, climate news commentary, research findings and guest blog posts, read from our selection of blog posts below.
Adaptation or mitigation? It's clear what the public thinks: both
May 20, 2026
Adaptation or mitigation? It's clear what the public thinks: both
Dr Chris Pollard from Climate Outreach explores how well the Climate Change Committee’s (CCC) "A Well-Adapted UK" report speaks to the concerns of British people.
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3 key reasons why local elections matter for climate and nature action
May 6, 2026
3 key reasons why local elections matter for climate and nature action
With local elections coming up on Thursday 7th May, CAST Knowledge Exchange Associate, Bella Zanin, discusses three key reasons why local elections matter for climate and nature action.
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Airport expansion is back on the agenda. Bristol shows us what's at stake.
March 23, 2026
Airport expansion is back on the agenda. Bristol shows us what's at stake.
With five UK airports seeking to expand, and the government broadly backing them, Dr Lois Pennington joined Geographical Magazine's new podcast "On the Ground" to explore what the Bristol Airport inquiry, decided three years ago, still has to tell us.
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CAST research shapes MPs’ advice to the Government on major upcoming climate policy
March 4, 2026
CAST research shapes MPs’ advice to the Government on major upcoming climate policy
CAST Knowledge Exchange Associate, Belle Zanin, gives a synopsis of the Environmental Audit Committee’s Seventh Carbon Budget report, which synthesises evidence on how to successfully reduce UK emissions and makes recommendations for the Government’s upcoming Seventh Carbon Budget.
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Labour’s Warm Homes Plan: a commitment to climate action despite politicisation
February 4, 2026
Labour’s Warm Homes Plan: a commitment to climate action despite politicisation
CAST Theme 2 Co-lead, Dr Chantal-Sullivan Thomsett, shares her reflections on the ambitious climate policy of Labour’s Warm Homes Plan and the impact of its success and public perceptions in the context of increasing politicisation.
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Why do Veganuary goals continue to fall short in 2026?
January 28, 2026
Why do Veganuary goals continue to fall short in 2026?
Every January, thousands of people sign up for Veganuary with the best of intentions, but why do people often struggle to follow through on their goals to reduce their meat consumption? Dr Caroline Verfuerth and Dr Kate Laffan explore why.
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COP30: The Quiet Rise of People Power
December 10, 2025
COP30: The Quiet Rise of People Power
CAST Knowledge Exchange Associate, Bella Zanin, explores why Action for Climate Empowerment (ACE) still sits in the shadows of the big headlines around fossil fuels and finance at annual UN climate talks, despite the growing recognition that people – not just technologies – are central to climate action.
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Placing people at the heart of UK and global climate action: Reflections on the UK’s carbon plan and hopes for COP30
November 10, 2025
Placing people at the heart of UK and global climate action: Reflections on the UK’s carbon plan and hopes for COP30
As the 30th UN climate conference kicks off in Belém, Brazil, CAST Director, Prof Lorraine Whitmarsh MBE & Ruth Townend, take stock of the UK Government’s new carbon plan, signals from the UK’s submissions as part of the Paris Process, and the potential for breakthroughs on people-centred approaches at this year’s UN climate conference.
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What does the 2025 CCC Progress Report say about CAST’s ‘sticky issues’?
June 25, 2025
What does the 2025 CCC Progress Report say about CAST’s ‘sticky issues’?
CAST responds to the Climate Change Committee's 2025 Progress Report, drawing on CAST’s research on ‘sticky issues’, we discuss where the UK is heading, what’s missing, and why meaningful public engagement is more urgent than ever.
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Listening to the public on fairness: 5 key insights for climate policymakers and practitioners
June 4, 2025
Listening to the public on fairness: 5 key insights for climate policymakers and practitioners
CAST Deputy Director, Dr Christina Demski, shares five key insights on fairness for climate policymakers and practitioners, drawn from her work on engaging the public with climate change.
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A letter to those working on climate: Keep going, stay united
May 3, 2025
A letter to those working on climate: Keep going, stay united
CAST Knowledge Exchange Associate Bella Zanin explores how environmental action could be at risk of becoming the next battleground in the UK’s culture wars.
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Building a Net Zero future: CAST's response to the CCC’s Seventh Carbon Budget Report
February 26, 2025
Building a Net Zero future: CAST's response to the CCC’s Seventh Carbon Budget Report
CAST responds to the Climate Change Committee's (CCC) latest advice on how to achieve Net Zero in its Seventh Carbon Budget report.
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Starmer at COP29: Can the UK really cut emissions without behaviour change?
November 26, 2024
Starmer at COP29: Can the UK really cut emissions without behaviour change?
As the Government consults the Climate Change Committee on delivering the UK’s new emissions reduction target, CAST offers its perspective.
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CAST partners with charity Pledgeball to drive transformational climate action through sport
October 30, 2024
CAST partners with charity Pledgeball to drive transformational climate action through sport
CAST announces its partnership with Pledgeball, a charity rallying the sports community to accelerate systemic change.
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The 2024 UK election and the uncertain mandate for rapid climate action
August 8, 2024
The 2024 UK election and the uncertain mandate for rapid climate action
CAST Senior Research Associate Dr Chantal Sullivan-Thomsett discusses the 2024 UK political election and the uncertain mandate for rapid climate action.
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CAST Phase 2 announcement: What we plan to achieve in the next five years
July 25, 2024
CAST Phase 2 announcement: What we plan to achieve in the next five years
In this blog post, we look back at what we achieved in Phase 1 and outline our key objectives moving forward for CAST Phase 2; our next five years as a leading centre helping the UK achieve its climate and wider sustainability goals.
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4 ways social science can help us reach Net Zero, according to the CCC’s 2024 Progress Report
July 18, 2024
4 ways social science can help us reach Net Zero, according to the CCC’s 2024 Progress Report
CAST explores four ways social science can help us reach Net Zero, according to the CCC’s 2024 Progress Report.
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Why better insights on ethnicity are important for climate communication
July 2, 2024
Why better insights on ethnicity are important for climate communication
Climate Barometer discuss why better insights on ethnicity are important for climate communication in this short blog post.
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5 key messages from five years of CAST research: Why and how to put people at the heart of climate action
March 18, 2024
5 key messages from five years of CAST research: Why and how to put people at the heart of climate action
We discuss our five key messages from five years of CAST research: Why and how to put people at the heart of climate action.
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Relaunch of CAST Data Portal: Public views on climate, reveals that public concern about climate change is still high
March 13, 2024
Relaunch of CAST Data Portal: Public views on climate, reveals that public concern about climate change is still high
The CAST Data Portal relaunch reveals that public concern about climate change is still high and people are supportive of urgent action.
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CAST Director Professor Lorraine Whitmarsh MBE stars in ActNowFilm premiering at COP28 calling for young people to be at the frontline of global climate policymaking and negotiations
December 7, 2023
CAST Director Professor Lorraine Whitmarsh MBE stars in ActNowFilm premiering at COP28 calling for young people to be at the frontline of global climate policymaking and negotiations
CAST Director Prof Lorraine Whitmarsh stars in the ActNowFilm calling for young people to be at the frontline of global climate policymaking and negotiations.
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CAST report shows repair and reuse initiatives are effective at preventing waste and providing community benefits in Wales
November 15, 2023
CAST report shows repair and reuse initiatives are effective at preventing waste and providing community benefits in Wales
A CAST report about a pilot project on repair and reuse initiatives, as part of a collaboration with Keep Wales Tidy, shows they are an effective way of preventing waste and providing community benefits to urban and rural communities in Wales.
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CAST research shows Cornwall Council staff are highly concerned about climate change, but knowledge gaps prevent them from taking action
October 10, 2023
CAST research shows Cornwall Council staff are highly concerned about climate change, but knowledge gaps prevent them from taking action
Our CAST briefing on motivating a low-carbon workforce shows Cornwall Council staff are very concerned about climate change.
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CAST responds to the Prime Minister's new approach to Net Zero: How will this impact the UK meeting its climate targets?
October 2, 2023
CAST responds to the Prime Minister's new approach to Net Zero: How will this impact the UK meeting its climate targets?
CAST researchers respond to the Prime Minister's 'new approach' to Net Zero and discuss how it will impact the UK meeting its climate targets.
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CAST survey reveals that Cornwall residents are more concerned about climate change than the rest of the UK and strongly back climate action
September 18, 2023
CAST survey reveals that Cornwall residents are more concerned about climate change than the rest of the UK and strongly back climate action
A CAST survey reveals that Cornwall residents are more concerned about climate change than the rest of the UK and strongly back climate action.
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CAST report reveals that substantial behaviour change is required across society to reach the UK’s net zero 2050 target
September 13, 2023
CAST report reveals that substantial behaviour change is required across society to reach the UK’s net zero 2050 target
A CAST report reveals that substantial behaviour change is required across society to reach the UK’s ambitious net-zero 2050 target.
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CAST research reveals younger people experience more fear, guilt and outrage over the impact of climate change
July 6, 2023
CAST research reveals younger people experience more fear, guilt and outrage over the impact of climate change
CAST Prof Wouter Poortinga's research paper reveals younger people experience more fear, guilt and outrage over the impact of climate change.
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CAST supports the Climate Change Committee’s call for increased pace of change
June 28, 2023
CAST supports the Climate Change Committee’s call for increased pace of change
CAST examines the Climate Change Committee’s (CCC) recommendations in their 2023 Progress Report in relation to social transformations.
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'The Big One': CAST Deputy Director Stuart Capstick On His Experience at London Climate and Nature Protests
June 15, 2023
'The Big One': CAST Deputy Director Stuart Capstick On His Experience at London Climate and Nature Protests
CAST's Dr Stuart Capstick discusses his experience at ‘The Big One’ climate and nature protests as part of Scientists for XR.
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CAST Contributes to Essential Ecolibrium Green Travel Guide for Festivals and Events 2023
June 14, 2023
CAST Contributes to Essential Ecolibrium Green Travel Guide for Festivals and Events 2023
CAST PhD Researcher and CAST Affiliate Dr Adam Corner contribute to essential 2023 ecolibrium Green Travel Guide for Festivals and Events.
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CAST Director Professor Lorraine Whitmarsh MBE Joins Wales Net Zero 2035 Challenge Group
May 31, 2023
CAST Director Professor Lorraine Whitmarsh MBE Joins Wales Net Zero 2035 Challenge Group
CAST Director Professor Lorraine Whitmarsh MBE has joined the Wales Net Zero 2035 Challenge Group which launched their first challenge.
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IPCC report delivers a stark warning but also a message of hope
March 27, 2023
IPCC report delivers a stark warning but also a message of hope
CAST Director Professor Lorraine Whitmarsh MBE shares her thoughts on the 2023 IPCC report and its policy implications.
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A new resource to help live music events engage their audiences with sustainable travel
February 8, 2023
A new resource to help live music events engage their audiences with sustainable travel
This collaborative CAST report with Julie's Bicycle and Shambala Festival is a practical resource for people working on live music and sustainability.
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Organisational transformations for a greener future
February 2, 2023
Organisational transformations for a greener future
This blog post discusses a CAST report on organisational transformations for a greener future which includes four case studies of different UK companies working to achieve their vision for sustainability.
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Cost of living crisis hasn’t dented public support for climate policies… and there are some policies which are almost universally supported
November 29, 2022
Cost of living crisis hasn’t dented public support for climate policies… and there are some policies which are almost universally supported
New polling data from Ipsos and CAST shows the UK public continues to support ‘net zero’ policies, despite the cost-of-living crisis.
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What did COP27 do for public engagement?
November 29, 2022
What did COP27 do for public engagement?
CAST discuss what COP27 did for public engagement on climate change.
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UK will fail to reach climate targets unless Government drives behaviour change
October 12, 2022
UK will fail to reach climate targets unless Government drives behaviour change
A new report has revealed that a third of emission savings by 2035 must come from people changing their behaviours.
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How can SMEs be supported to rapidly decarbonise? Try talking to them about what really matters
September 28, 2022
How can SMEs be supported to rapidly decarbonise? Try talking to them about what really matters
CAST's Sam Hampton and Richard Blunde discuss their research and how SMEs can be supported to rapidly decarbonise.
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Climate anxiety an important driver for climate action
September 6, 2022
Climate anxiety an important driver for climate action
The first-ever detailed study of climate anxiety among the UK adult population suggests that whilst rates are currently low, people’s fears about the future of the planet might be an important trigger for action when it comes to adapting our high-carbon lifestyles to become more environmentally friendly.
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New scientific insights on tackling climate change from the IPCC’s sixth assessment report
April 26, 2022
New scientific insights on tackling climate change from the IPCC’s sixth assessment report
CAST's Charlie Wilson & Christina Demski discuss scientific insights on tackling climate change from the IPCC’s sixth assessment report.
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Positively influencing the travel choices of live music audiences
April 19, 2022
Positively influencing the travel choices of live music audiences
CAST's Adam Corner discusses upcoming research on positively influencing the travel choices of live music audiences.
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The IPCC’s message is clear: social transformation, not a technofix, is needed to tackle climate change
April 7, 2022
The IPCC’s message is clear: social transformation, not a technofix, is needed to tackle climate change
The CAST team respond to the IPPC's Sixth Assessment Report.
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Why is public engagement and participation with net zero so important?
March 30, 2022
Why is public engagement and participation with net zero so important?
CAST’s Deputy Director, Christina Demski, has been advising the UK government on public engagement with net zero since 2020. In this blog, she shares key insights from her research note on how policymakers can effectively involve the public in climate action.
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Climate emergency declarations: what do they tell us about universities response to climate change?
January 12, 2022
Climate emergency declarations: what do they tell us about universities response to climate change?
PhD Candidate Briony Latter discusses new research where 37 declarations by UK universities were analysed in order to understand how they are responding to, and positioning themselves in relation to climate change.
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CAST Director Prof. Lorraine Whitmarsh recognised with MBE in New Year Honours list for Services to Social Research in Climate Change, Energy and Transport.
January 4, 2022
CAST Director Prof. Lorraine Whitmarsh recognised with MBE in New Year Honours list for Services to Social Research in Climate Change, Energy and Transport.
Leading environmental psychologist and CAST Director, Professor Lorraine Whitmarsh, has been recognised in this year’s New Year’s Honours, announced by The Cabinet Office.
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How far did COP26 go on putting public action at the heart of the agenda? Reflections from CAST
December 8, 2021
How far did COP26 go on putting public action at the heart of the agenda? Reflections from CAST
Four weeks after the last gavel landed at COP26 in Glasgow, the team at CAST reflect on what the international negotiations mean for our work.
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Early career researcher to advise government climate change policy
November 25, 2021
Early career researcher to advise government climate change policy
Research Associate, Dr Caroline Verfuerth, has secured a major fellowship in Welsh Government to advise policy makers on reducing environmental and agricultural carbon emissions.
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Mapping the transformative turn: a systematic review of the academic literature on transformations for climate change mitigation
October 19, 2021
Mapping the transformative turn: a systematic review of the academic literature on transformations for climate change mitigation
Brendan Moore’s discusses the findings of WIREs Climate Change study reviews 198 articles on climate mitigation, exploring how the concept of transformation is used to describe the deep societal shifts needed to meet Paris Agreement goals.
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UK public willing to take significant action to tackle climate change
April 22, 2021
UK public willing to take significant action to tackle climate change
In time for Earth Day 2021 – a critical year for international environmental policy, with major deals in progress on climate, biodiversity, food and oceans – a new poll shows strong support from the UK public for climate action by the government, business and individuals.
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People want a carrot (not stick) approach to low carbon food
April 21, 2021
People want a carrot (not stick) approach to low carbon food
Recent headlines that the UK government might slap a carbon tax on burgers and the great British banger have reignited controversy about what tackling the climate will mean for our food. The rumours of an imminent meat tax were dismissed by the PM in a grilling by The Sun’s new Green Team, but the fundamental question remains of what climate change means for our diets.
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Tracking the human cost of climate change: The Lancet Countdown on health and climate change
December 10, 2020
Tracking the human cost of climate change: The Lancet Countdown on health and climate change
In this blog, we outline what the Lancet Countdown covers and highlight findings from the 2020 report relevant to CAST’s agenda. Hilary Graham, Pete Lampard and Stuart Capstick are among the authors of the 2020 report of the Lancet Countdown on health and climate change.
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How has Covid-19 affected low-carbon behaviours and climate attitudes?
December 7, 2020
How has Covid-19 affected low-carbon behaviours and climate attitudes?
Measures to respond to the COVID-19 pandemic are probably the most significant disruption to lifestyles in living memory. And while the pandemic has impacted lives and livelihoods globally, it has also created an unprecedented and perhaps unique ‘moment of change’ during which many climate-relevant behaviours have been upended almost overnight.
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Why the NHS holds the key to action on climate change
October 13, 2020
Why the NHS holds the key to action on climate change
Hilary Graham writes about why the NHS holds the key to action on climate change.
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The transition to a post-carbon economy must uphold social justice
October 5, 2020
The transition to a post-carbon economy must uphold social justice
In a new policy briefing, the COP26 Universities Network warns that the transition to net-zero cannot be sustainable if it creates or exacerbates social inequalities.
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Why the UK needs a diverse leadership team for COP26
October 1, 2020
Why the UK needs a diverse leadership team for COP26
Lorraine Whitmarsh, Sam Fankhauser, Katharine Steentjes, Candice Howarth discuss why the UK needs a diverse leadership team for COP26.
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The Path to Net Zero: "A clear mandate to policy makers for bold action".
September 10, 2020
The Path to Net Zero: "A clear mandate to policy makers for bold action".
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"Climate change lives in our imagination" - a conversation with Professor Mike Hulme
September 9, 2020
"Climate change lives in our imagination" - a conversation with Professor Mike Hulme
In the second webcast of this programme we asked Professor Mike Hulme of the University of Cambridge to share some of the Tyndall Centre's history and discuss the question: Can (and should) research seek to change the world? Watch below, and join us for our live webinars on September 14th and September 15th.
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Doing, not telling: Inspiring stories of food, fixing, and active travel.
September 8, 2020
Doing, not telling: Inspiring stories of food, fixing, and active travel.
In the first webcast of this programme we spoke with three community organisations about how they've translated their actions into wider action on climate breakdown. Watch below, and join us for our live webinars on September 14th and September 15th.
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Student innovators pitch ideas to tackle the CAST areas of focus
January 8, 2020
Student innovators pitch ideas to tackle the CAST areas of focus
A ‘smart fridge,’ an app that cuts supermarket food waste, and a system that uses small change to plants trees are among the winners of a new sustainability challenge for Cardiff University students and graduates.
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CAST supports Cardiff University's Climate Emergency Declaration
November 29, 2019
CAST supports Cardiff University's Climate Emergency Declaration
Cardiff University has declared a climate emergency and announced its aim to become carbon neutral by 2030. Cardiff University is our host institution and we're pleased to have been able to support the University Executive Board in their discussions around the climate emergency.
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CAST Director to take lead role in citizens assembly on climate change
November 26, 2019
CAST Director to take lead role in citizens assembly on climate change
Professor Lorraine Whitmarsh, our centre director, is one of four lead experts who will support the design and delivery of the Climate Assembly UK.
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CAST launches with new findings on public opinion on climate change
September 18, 2019
CAST launches with new findings on public opinion on climate change
We are pleased to officially launch the CAST Centre today with a special event held at Cardiff University. In this short video Professor Lorraine Whitmarsh describes why CAST is needed and what we aim to achieve.
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Transdisciplinarity for Climate Change and Social Transformations
June 8, 2019
Transdisciplinarity for Climate Change and Social Transformations
Claire Hooholan discusses transdisciplinarity for Climate Change and social transformations.
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What role will Climate Outreach play in CAST?
May 28, 2019
What role will Climate Outreach play in CAST?
Dr Adam Corner writes about what role Climate Outreach will play in CAST as a member organisation.
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Introducing CAST: Putting people at the heart of efforts to tackle climate change
April 25, 2019
Introducing CAST: Putting people at the heart of efforts to tackle climate change
CAST Director Prof. Lorraine Whitmarsh introduces the newly announced Centre for Climate Change and Social Transformations.
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