Dr Jo Swaffield’s current research at Newcastle University focuses on the acceptance, adoption and effectiveness of sustainable technologies. She is working on three projects that explore these areas with a focus on water and energy use in the home. This work is being conducted alongside a research team at Newcastle University Business School and with project partners, including Northumbrian Water, Northern Gas Networks, National Energy Action and Procter and Gamble.
Jo has previous research experience on household water use behaviours with a specific focus on sustainable technologies (e.g., smart shower sensors, smart water meters), alongside a broad range of other issues related to drought and water management in the UK. These include individual perceptions of water use, levels of concern and perceptions of future management options (e.g., pricing, restrictions).
Alongside her work on climate change mitigation (sustainable technology and behaviour change), Jo is interested in individual and societal adaptation to a changing climate. Specifically, the impact that extreme heat will have on everyday behaviours such as water and energy use.