Dr Olaya Moldes Andrés is a Lecturer in Marketing and Strategy at Cardiff Business School. She holds a PhD in Social Psychology from the University of Sussex, an MRes in Research Methods in Psychology, an MSc in Management and Entrepreneurship, and a BSc(Hons) in Communication and Media Studies. Her academic journey also includes a year abroad at the University of Ottawa and the University of Sussex.
After working as a marketing manager for Hewlett-Packard, she started a PhD and her academic career with a focus on improving people’s lives through behavioural change by developing an interdisciplinary research program with two aims:
- Better understand the impact of marketing and consumer-focus mindsets on the well-being of individuals.
- Reduce over-consumption patterns by developing a better understanding of how consumers attribute well-being to spending behaviours.
Her work has been published in marketing and psychology journals, including Psychology & Marketing, the British Journal of Social Psychology, the Journal of Economic Psychology, and the Scandinavian Journal of Psychology, and has been mentioned in multiple news outlets, including The Conversation, The Guardian, and Wales Online.