Prof Koenig-Lewis is a Professor of Marketing at Cardiff Business School, Cardiff University, UK. Her research addresses the theoretical debates, drivers and barriers surrounding sustainable behaviours relating to domestic consumption (including second-hand consumption), access-based consumption (renting of everyday consumer goods), and festival/event attendance with a specific focus on spectator engagement, value co-creation and the role of events/festivals as agents of sustainable behaviour change.
Bridging the gap between academia and the business community, Nicole is working closely with external organisations aiming to inspire truly sustainable approaches to business, which is key to the Public Value ethos of Cardiff Business School. Her current projects aim to enhance understanding of fan/spectator mobility to events, spectators’ perceptions of and engagement in events’ sustainable initiatives, communications and their effectiveness from multiple interdisciplinary angles. She was part of the Interdisciplinary research team from Cardiff Business School & School of Geography and Planning, which won the 2022 Celebrating Excellence Award in the category ‘Excellence in Environmental Sustainability’ at Cardiff University. Her work has been published in internationally recognised journals, such as Journal of Business Research, Annals of Tourism Research, Tourism Management, Journal of Sustainable Tourism, Resources, Conservation & Recycling, and European Sport Management Quarterly. She is the Co-Editor of the book: Public Value: Deepening, Enriching, and Broadening the Theory and Practice (Routledge, 2019).