Words by Prof Lorraine Whitmarsh MBE (University of Bath) and Bella Zanin Article originally posted on the The Conversation This summer broke records around the UK for maximum temperatures and dry weather. According to the UK’s Met Office, while it…
Nine in ten motivated to act by briefing on how the climate and nature crisis affects UK life
© Image by National Emergency Briefing Large-scale academic study from CAST finds People’s Emergency Briefing’s direct and honest approach sharply increases understanding and motivation to act for an audience of 185,000, indicating the potential impact of a live emergency briefing…
Why we (mistakenly) think nobody else cares about climate change… and what we can do about it
Words by Bella Zanin, Policy and Knowledge Exchange Manager Underestimating other people’s concern and support for action holds us back from tackling climate change. Why do we get this stuff wrong? And what can we do about it? CAST’s Bella…
Who people trust matters: new CAST study maps a path to climate action
Article originally posted on the University of Bath’s website From celebrities to neighbours, the people around us can nudge us towards better climate choices. A new study led by CAST researchers at the University of Bath shows how. People are…
How sports stars can also be influential climate leaders
Words by Dr Sam Hampton, University of Oxford and Dr Steve Westlake, University of Bath Article originally posted on the The Conversation July 14, 2026 Extreme heat has become one of sport’s toughest opponents. This summer’s Fifa World Cup has…
Holding out for a hero or taking the lead? Maintaining climate hope and action in sport
Words by Jesse Wise, Dr Briony Latter & Dr Sam Hampton July 13, 2026 After intervention from Trump in FIFA’s recent decision to effectively overturn a red card given to the US’s star player, political interference has now been added…
Helping people to take climate action – major new £3.83m programme at CAST funded at the University of Bath
The new project builds on previous research engaging hairdressers as everyday climate-change influencers. Article originally posted on the University of Bath’s website A major new programme at CAST exploring how to get people more involved in climate action and enable…
Beyond technology: What the CCC’s 2026 progress report tells us about people and climate action
© Photo by: Alastair Johnstone / Climate Visuals Words by Bella Zanin, Policy and Knowledge Exchange Manager The CCC’s 2026 ‘Progress in reducing emissions’ report reveals that the UK is heading in the right direction on climate action – but not…
Adaptation or mitigation? It’s clear what the public thinks: both
© Credit: Alastair Johnstone-Hack / Climate Visuals Words by Dr Chris Pollard, Senior Researcher at Climate Outreach Today marks the release of the Climate Change Committee’s (CCC) “A Well-Adapted UK” report. It proposes targets for government to adopt to ensure we…
3 key reasons why local elections matter for climate and nature action
Words by Bella Zanin Often dismissed as “small politics”, local elections are central to solving some of the country’s big challenges. Here I discuss three key reasons why local elections matter for climate and nature action: they signal public priorities, shape…